Your Digital Stable

Led by the former owner of a large agency, Buck98 is a lean machine. A stripped-down but optimized version of our previous agency... with none of the BS.


Buck98 Leadership

JAKE NELSON | Founder, Partner, Design/Dev. Project Manager

"We have a lot of fun with our work and with our clients. We also take results seriously and drive our whole process and production with that goal in mind. Ultimately, the success of your business is up to you but we do everything in our power to provide you with a cost-effective online presence, digital platform, and tools to be THE local digital leader within your industry. We promise to shoot straight and keep your best interest in mind from research to final product."

BRUNO SANTIAGO | Partner, Digital Marketing Project Manager

"On the Digital Marketing side of Buck98, we're as much a coach as we are a service provider. My number one goal for you is consistency in your marketing efforts (the most challenging aspect of eCommerce) as well as campaign measurement resulting in as transparent of an ROI as possible. After all, if you're not seeing a return on your digital marketing investment, all of the fringe or subjective "brand awareness" in the world won't help your bottom line priorities."

Ken Nyberg | Senior Graphic & Brand Designer

Ken is a proven graphic designer with a deep portfolio spanning numerous industries and media while maintaining his unique style, perfect for outdoor and blue collar brands. Jake and Ken have executed multiple personal projects and also helped teach an eCommerce Incubator for America's Small Business Development Center.


Tiago Manoel | Web Developer

Tiago spent his early career with Shopify's LATAM team. Jake and Tiago met when Jake was living in Brazil. This is no standard off-shoring arrangement. Together, Jake, Ken, and Tiago have executed complex enterprise projects and custom Shopify apps, both public and private.